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Choose an Asset Type & Strategy

Getting Started Updated Sep 13, 2026 New users starting an analysis

The first choice you make — asset type, and for houses a strategy — decides which workspace, inputs, and results Mogul Deal Evaluator gives you. Getting it right up front saves rework, because each analysis is purpose-built rather than one generic calculator.

Multifamily

Choose Multifamily for apartment deals — any building you'd underwrite on its rent roll and operating statement. You get the full workspace: unit-level income, line-item expenses, financing, year-by-year projections, an exit, scenarios, and investor-ready reports. If you have the seller's financials, you can import them instead of typing.

Rule of thumb: choose Multifamily when you own the buildings and rent the dwellings inside them — each lease covers a unit you own, and the rent roll lists those units. That holds for a small building as much as a large one.

Self-Storage

Choose Self-Storage for storage facilities. The analysis is organized around the unit mix — unit types, sizes, counts, and rents — plus occupancy, expenses, debt, and exit. It shares the same deep workspace as Multifamily but speaks storage: per-square-foot metrics, occupied/vacant/offline units, and rent-to-market upside. You can build the unit mix by hand or import a storage rent roll — document import is a higher-tier plan capability.

Mobile Home Park

Choose Mobile Home Park for manufactured-housing communities. A park's income is built from pads rather than apartments, and the workspace is organized that way: developed pad inventory split by who owns the home on it, separate lot and home-only rents, an optional leasing and infill plan, and park capital budgets for roads, utilities and pad development. It runs the same detailed engine as Multifamily for expenses, debt, projections and exit.

Parks commonly run both businesses at once, and the workspace expects that: tenant-owned homes, where the resident owns the home and you rent them the pad, and park-owned homes, where you own the home as well and collect a lot portion plus a home-only portion. A park that is all one or a mix of both belongs here either way.

Rule of thumb: choose Mobile Home Park when the income comes from renting pads — whatever sits on them, and whoever owns it. Multifamily has nowhere to record that split, because its rent roll assumes you own every dwelling. See Underwrite a Mobile Home Park.

The documents in the broker package do not decide the asset type. An apartment building, a storage facility and a mobile home park can all arrive with a rent roll and a trailing-12 — and each imports into a different structure, because a rent roll of apartment units, storage units and pads describes three different things. Choose by what the property is and how it earns, then import.

Single Family: pick by your exit, not the address

Houses ask one more question, because the same house is a different investment depending on your plan for it. The strategy — not the property — decides the analysis:

  • Buy & Hold — long-term rental underwriting: monthly cash flow, cap rate, cash-on-cash, and DSCR. Choose it when the exit is "keep collecting rent."
  • Fix & Flip — renovation and resale: rehab budget, after-repair value, net profit, ROI, and break-even sale price. Choose it when the exit is selling after the rehab.
  • Wholesale — assignment deals: the maximum allowable offer, your assignment fee, and the end buyer's numbers. Choose it when the exit is assigning the contract, not owning the property.

Not sure between two strategies? Create the deal under both and compare — strategies are deliberately separate analyses, and seeing the same house as a rental and a flip is often the fastest way to decide.

What if I don't see my asset type?

The picker shows the asset types available on your deployment, and as it says, more are on the way. If a card is present but locked, the note on the card explains what's needed — usually an active subscription.

Common mistakes to avoid

  • Analyzing a flip as a rental (or the reverse). The results answer the wrong question. Create the deal under the strategy that matches your actual exit.
  • Treating a small multifamily as a house. If it rents by the unit and has an operating statement, the Multifamily workspace gives you the honest picture.
  • Underwriting a park as multifamily. A rent roll of lot rents is not an apartment rent roll: the Multifamily workspace has nowhere to keep tenant-owned pads separate from park-owned homes, and the two carry different risk and different lender treatment.
  • Waiting for perfect information. Your saved Deal Assumptions fill sensible defaults so you can start with the address and the basics — refine once the deal is open.
asset type strategy multifamily self storage single family mobile home park buy and hold fix and flip wholesale
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