Buying Targets are your investment criteria, written down — the returns a deal must clear before it deserves your capital. Once set, Mogul Deal Evaluator scores every analysis against them, so "good deal" stops being a feeling and becomes a test.
Where to set them
Buying Targets live in Deal Assumptions — one threshold per metric, and every deal is scored against them.
Open Deal Assumptions (also reachable from any deal via Edit targets) and choose the Buying Targets tab. You can set a target for:
Debt Service Coverage Ratio (DSCR) — how comfortably income covers the loan payment.
Equity Multiple (EM) — how many times the deal returns your money over the hold.
Internal Rate of Return (IRR) — the annualized return accounting for timing.
Avg Cash on Cash (COC) — what your invested cash earns per year, on average.
Gross Rent Multiplier (GRM) — price relative to gross rent; unlike the others, lower is better.
Targets are yours account-wide — set once, applied to every deal. Save with Save Buying Targets; Reset Buying Targets returns the defaults.
Where Mogul Deal Evaluator uses them
"Against your targets" — every multifamily deal's Live Analysis scores the current scenario against each target, pass or miss, plus a DSCR gauge against your threshold.
Maximum Purchase Price — your targets are the constraints the price ceiling is solved against; no targets, no ceiling.
Price sensitivity — the price ladder marks which prices pass your targets and which fail, and names the failing criterion.
Scenario comparison and the dashboard — the same criteria thread through comparisons and pipeline signals, so every surface judges deals by the same yardstick.
Missing targets
A target you leave empty (or zero) is treated as not set: the deal simply isn't judged on that criterion, and features that need it — like Maximum Purchase Price — list it as unavailable rather than inventing a number. Set the targets that reflect how you evaluate deals, and leave the rest empty.
Choosing targets that mean something
Mogul Deal Evaluator won't tell you what your IRR or DSCR target should be — that depends on your strategy, market, financing, and risk tolerance. What matters mechanically:
Make them yours. Copying someone else's thresholds means the pass/fail signals answer someone else's question.
Match the metric to the strategy. A cash-flow buyer leans on cash-on-cash and DSCR; a value-add seller cares more about IRR and equity multiple.
Don't over-constrain. Every added target narrows what can pass — and in Maximum Purchase Price, the strictest one becomes the binding constraint on price.
Revisit as conditions change. Targets set in one rate environment can quietly reject everything in another.
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